Yes Direct secures major new financial service account win
December 2006

Yes Direct, has boosted its financial services expertise with the addition of Pink Home Loans - another client in its growing financial services portfolio.

Owned by Skipton Building Society, Pink Home Loans is an award winning mortgage distribution company which has been providing products and services to financial intermediaries since 1990. Named Best Mortgage Distributor of the Year by specialist trade magazine, Mortgage Introducer, for the fifth time, Pink was last year involved in over £3.4 billion worth of mortgages. 

Neil Hoare, Marketing Manager for Pink, said: “Having established a successful network of mortgage brokers, our main aim is to help them grow their business and Yes Direct has the experience and expertise to help us to communicate more effectively with these financial advisors.”

David Patrick, Managing Director of Yes Direct said: “There’s no question that direct marketing is the most effective way to talk to your customers. Pink understands this and it’s great to be working with them.”

“There are lots of marketing agencies that dabble in direct marketing, yet don’t really understand it. Our strengths are in finding ways of generating response using great creative ideas. Our approach is to test different media, messages and timings to find what works best for our clients. We have a wide and growing client base and these wins are testament to our continuing success”