Yes Direct has been appointed by Swift Prestige Hire to develop its brand communication strategy.

The vehicle replacement solutions company – part of FTSE listed Helphire plc - has briefed the Midlands agency to develop a fully integrated above and below the line campaign.

Comments Sophie Welch, Marketing Manager for Swift: “We weren’t just impressed with the creative side of Yes Direct’s approach; they demonstrated a keen desire and real ability to get under the skin of our business to really understand what we are about and we believe we’ve made the right choice of agency to best communicate with our audience.”

The first series of ads produced by Yes are just appearing in Automotive Management – the industry-leading journal. This campaign is being followed up with the first direct mail campaign undertaken by Swift, which will target senior management within car dealerships.